About Us
Lorinser North America is a subsidiary of MADNESS Autoworks. MADNESS Autoworks operates two walk in facilities (Los Angeles, California and Austin, Texas Areas) that both consist of a showroom that showcase some of our custom builds and a number of custom parts and accessories that we stock. 

Both of our CA & TX locations are dedicated to making your favorite ride truly yours by offering a wide range of aftermarket accessories, installation and customizing services. Regardless of what your needs are we can help!

Our goal is to provide you, our fellow enthusiast with the very best in products and services at reasonable prices with a personal touch. We treat our customers like family members and do our best to make sure every one of our customers gets the very best treatment possible. 

We ship globally on daily basis to enthusiasts all over the world and are always happy to provide you with assistance over the phone, by email or in person.

In addition to offering a large amount of options for your favorite Mercedes Benz model online with new items being added regularly, we also do custom part/ accessory sourcing.

Don't want to do the work yourself? No problem! We install and we also do custom builds.

Whether you are looking for a place that can install a set of custom Lorinser Wheels, a Lorinser Suspension Part(s), Lorinser Performance Upgrades, Lorinser Exterior and Interior Upgrades or a place that can build you a complete Lorinser Turn Key Custom Vehicle, we are your shop!

Our custom vehicle builds and our company have been featured on Speed TV, Velocity Channel, Discover Channel, MAV TV and more. You may have seen our custom vehicles on TV Shows like My Ride Rules, West Coast Customs, Car Fix, Optima Ultimate Street Car Challenge and more.

Our company was also selected as the main builder of the SEMA Show Custom Car Project that was featured on a one hour long SEMA Special on Velocity Channel along with a parts and accessory provider for numerous TV Shows, Commercials and Movie Productions.

We have and continue to build a number of vehicles for TV Commercials, TV Shows, Movie Productions along with custom vehicle builds for celebrities and promotional vehicles for companies.

If it is auto related we can help! Give us a call and we will do our best to assist you with your vehicle needs.


Company foundation by master auto mechanic Erwin Lorinser.


Opening of new plant in Waiblingen, Germany.


Manfred Lorinser starts with the modification of Mercedes-Benz and opens a new factory in Winnenden, Germany.


Manfred Lorinser becomes the new general manager.


Sportservice Lorinser becomes an independent company.


Lorinser Group selects MADNESS Autoworks as their Official
North American Partner/ Distributor.



22108 SH 71 W.
Spicewood, TX 78669
Mon-Fri: 9 AM - 6PM CST
Sat-Sun: Closed


2716 Dawson Ave.
Signal Hill, CA 90755
Mon-Fri: 9 AM - 6PM PST
Sat-Sun: Closed